Privacy Policy

Personal Information we Collect From Clients

IP Address IP addresses from most of the world are considered pseudonymous or personal data. Clients can anonymize IP addresses so they are stored in an obfuscated form within their network

Device IDs A distinctive number associated with a particular handheld device. Device IDs will be treated as personal data, and the Platform500 client may opt-in to replacing such data points with an empty string.

MAC Address Also known as the networking hardware address. MAC addresses will be treated as personal data, and the Platform500 client may opt-in to replacing such data points with an empty string.

Pixel Tracking Website base code used in conjunction with cookies which registers when a user visits a particular page.

Cookies Small text files to allow websites to recognize users and keep track of their preferences.

Geolocation (through IP Addresses) Geolocation assists with target advertising in certain countries, states, and cities. Platform500 utilizes an external service provider to determines the general vicinity of a user based on their IP address.

Our clients may also choose to share certain account information for both clients and their partners on the P500 Platform. This may include corporate and employee information necessary to maintain the services and up-to-date contact information, including: name, mailing and/or billing address, email address, company name, website url, user name, password, and phone number. Clients using Platform500 to manage payouts to their partners may also choose to share certain banking information as necessary to carry out the services. Clients can also choose to view and measure information provided by other third-party sources in the P500 Platform. Those sources may include advertisers, publishers, marketing partners, and other advertising networks and analytics partners. Marketing partners may sign up with advertisers through the P500 Platform or through their own customer website. Marketing partner information provided to our advertiser clients may be used by Platform500 for fraud prevention purposes and to fulfill contractual requirements with our advertisers. Clients own the data that they provide to and collect through the P500 Platform. When clients remove or export their data from the P500 Platform, their use of data is governed by their own privacy policies and applicable laws, rules, or regulations. Platform500 serves as a data processor, acting at the direction of our data controller clients. Specific fields that likely contain personal data, such as IP address or device ID, may be obfuscated or blanked, respectively, by the Platform500 client.

Browsing Information and Cookies

“Cookies” are small files that the Website or its service provider transfers (if you allow) to your computer’s hard drive through your Web browser that enables the Website’s or service provider’s systems to recognize your browser and capture and remember certain information. We may use Cookies, web beacons and other technical means to collect and analyze certain information about how you and other visitors use the Website. This technical information includes Internet Protocol (IP) addresses, browser information, and the preceding and succeeding websites you have visited, among other things. We may also keep a record of which pages of the Website you visit, and how long you spend on each page. Cookies can also be used to help us understand your preferences based on previous or current Website activity, which enables us to provide you with improved Services. We also use Cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better Website experiences and tools in the future. We use Google Analytics for collecting website browsing statistics. You can opt-out from analytics by disabling cookies through your browser settings. We use Local Storage (HTML5), and our third party utility partner uses Local Shared Objects (Flash cookies) and Local Storage (HTML5) to store content information and preferences, and to display advertising based on your web browsing activity. Various browsers may offer their own management tools for removing HTML5. You may set your browser to notify you or decline the receipt of Cookies; however, certain features of our Website or Services may not function properly or be available if your browser is configured to disable Cookies. Such cookies are essential for our Website to function properly. Other cookies are not particularly necessary for the Website to function and are used specifically to collect your personal data via analytics. Legal basis for use of cookies and other information stored on your devices is your consent, unless cookies are necessary for strictly technical functionality of the Website. You may freely refuse to give the consent. We may use cookies to record your consents or refusals on this Website.

To whom we disclose your personal data

We may disclose your Personal Data to our employees who are in contact with you or who are responsible for marketing, customer success, customer support and/or employees from IT departments, our affiliated companies, third-party suppliers/vendors.

We use third party suppliers/vendors to perform the following business-related functions: data storage services, data analysis, Website hosting, database maintenance services and payment processing. External legal consultants/advisors or debt collection agencies can be used by us in order to protect our or third parties’ interests and/or recover a debt caused by your failure to pay for our Services. These suppliers and vendors may receive or have access to your personal data. When we employ such third party suppliers/vendors to perform services on our behalf, we will only provide them with access to Personal Data that they need to perform their specific function. We will put our reasonable efforts that each third party supplier/vendor will be required by a contract to keep such Personal Data confidential and secured and not to use it for any purpose other than providing services to us. Personal data processed through our Software on the data controllers’ behalf/instructions is disclosed only to our affiliated company located within the EU and other subprocessors providing cloud providing services to us. More detailed information can be found in data processing agreements which govern processing of the personal data by Platform500 on the data controllers’ behalf.

We may share Personal Data with the owner of intellectual property rights to the Website and software used on it to the extent needed to perform certain business-related functions (e.g. updates, maintenance, support, etc.) for the purpose of providing Services to you.

We may share Personal Data with entities that are controlling, controlled by or under common control with Affise (each, an “Affiliate”) for the purpose of promoting Services of Affise and assisting Affise in providing its Services to you, ensuring functionality of and authorization to use the Software/Site, protection Owner’s/Provider/s rights as well as for the purpose of assisting Affise in performance of End-User Agreement, Terms and Conditions and Privacy Policy. In that event, any such Affiliate will use Personal Data solely as permitted under this Policy.

We may disclose Personal Data to public authorities if required to do so by law or to comply with a legal obligation. If we are requested by law to disclose any of your Personal Data, we will use reasonable efforts to provide you with notice of that disclosure requirement, unless we are prohibited from doing so by statute, court or administrative order.

We reserve the right to sell, assign or transfer our business or assets. In any such event or similar event, including but not limiting to corporate sale, merger, reorganization, dissolution, etc., Personal Data may be part of the transferred assets. You acknowledge that such transfers may occur, and that any acquirer or successor of Platform500 may continue to use your Personal Data as set forth in this Policy.

Our employees have access to your Personal Data only to the extent their functions are required to provide our services or otherwise act on our behalf as set forth in this Policy.

Statistical/analytical data about our Website’s visitors/users may be accessed by our employees in marketing, customer support, customer success and/or IT departments who are responsible for analyzing such data and for improving our Website and Services, Affiliates, third-party service suppliers/vendors.

If you have any questions, concerns or complaints regarding the way we collect and handle your information, please contact us by email at support@platform.com or Platform500 software limited, Loanni Stylianou 6; 2nd Floor; Flat/Office 202; 2003, Nicosia; Cyprus